Rutgers and SHI Extend Naming Rights Partnership
Rutgers Athletics and SHI International Corp extended their naming rights partnership through June 2029. This will assure the SHI Stadium name will remain in place for the foreseeable future.
In statement issued by Rutgers Athletics, SHI International President and CEO Thai Lee said:
“Five years ago our company embarked on a new journey with a university whose graduates have long helped define what it means to be an SHI employee. Today we continue to be excited by the overwhelmingly positive results of our ever-growing partnership and with the role SHI plays within the Rutgers community. We are very proud that SHI Stadium – ‘on the banks of the old Raritan’ – will remain the home of the Scarlet Knights through the end of this decade.”
Athletic Director Pat Hobbs added:
“Thai Lee and SHI have been incredible partners from day one. With each year, we see more and more opportunities to work together, not just around football and Athletics, but campus wide. I look forward to continuing to grow this partnership in the years ahead.”
Moreover brand recognition will be key. SHI will maintain brand exposure throughout the campus including exterior stadium signage, scoreboard, campus directional signage, and logo placement on the field. Their logo will also be visible on Jersey Mike’s Arena, Yurcak Field, Bainton Field, and the softball complex.