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You Won’t “Believe” How Cool This Ted Lasso Merchandise Is

By Nicole Bossio
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Ted Lasso is easily one of my favorite shows of all time. It’s a show that has been shared and beloved by millions. The third and final season of the show is coming to an end, much to my dismay. The Apple TV hit began airing episodes back in August 2020. The show shined a bright light into the world with its positivity, humor, and loveable characters. As a huge fan of the show, I thought it was only fitting to make sure all the super fans like myself knew about the cool Ted Lasso merchandise that is out in the world. So without further ado, here are my top picks.

  • Believe Handwriting Shirts

    If you’ve watched the trailer for the third season you’ll probably have seen actors Brett Goldstein, Hannah Waddingham, etc. Holding yellow “Believe” signs in their own handwriting. This of course is inspired by Ted Lasso’s yellow “Believe” sign which hangs above Ted’s office door in the locker room of the AFC Richmond clubhouse. The WB has made 7 different shirt designs inspired by these individual character signs from the trailer. You can grab your favorite whether it be Roy’s, Keeley’s, or Rebecca’s. This will definitely set you apart as a Ted Lasso super fan.

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  • Believe Headband

    Speaking of “Believe,” this headband is so great. It reminds me of the headbands that some of the Greyhounds wear while they’re planning in a game. It may not be Jamie Tart’s headbands from season two, but I’m definitely feeling the need to own one.

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  • AFC Richmond Grey Fleece Crewneck

    I love a good crewneck. And honestly, this one is amazing. I love the design so much. It has that perfect AFC Richmond logo, and the fact that it’s fleece lined? Sold!

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  • AFC Richmond Black Fleece Crewneck

    If you’re not into gray, this black one will do the trick. Like the one above, this item is fleece lined. I also really like the gold color for the logo. 

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  • AFC Richmond Black Women’s Tank Top

    Trust me, I will be wearing this tank top all summer while I imagine myself playing with the AFC Richmond team. Now, I’m horrible at soccer, or football as they call it everywhere else besides the US, but I’d be willing to learn if I was wearing this cool tank.

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  • Ted Lasso AFC Richmond Joggers

    The fact that these are called joggers made us want to purchase them alone. These sweatpants look so comfortable, and I love that they have the AFC Richmond logo on the pant leg.

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  • Patron Saint of Fuuun Roy Kent Pray Candle

    “He’s Roy Kent!” Roy Kent, played by Brett Goldstein, is one of my favorite characters in the show. The surly, frequently cursing former footballer turned coach is not only hilarious but deep at the best times. And yes, I would absolutely light this Patron Saint candle every night for him. 

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  • AFC Richmond Embroidered Hat

    I love a good ball cap, and yes I’d most likely wear this hat around all the time. If there was a real AFC Richmond club, I’d even show up to the games wearing it.

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  • Ted Lasso AFC Richmond Jersey

    Want to feel like you’re a real fan? You can own your very own Ted Lasso AFC Richmond jersey. Now this one is for Ted specifically which is why it has double zeros for the player number. But you can also get Dani Rojas, Roy Kent, Jamie Tart, and Sam Obisanya’s jersey numbers. 

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  • Don’t You Dare Settle For Fine Sign

    One of my favorite Roy Kent lines in all of season two! Roy Kent knows his worth, and he wants everyone else to know theirs too. So if it takes reading a sign every morning to tell you to never settle for fine, then good! We’ve got you covered. 

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  • Pre-Order Ted Lasso Monopoly

    Okay, how cool is this! I loved that Monopoly has unique boards like this one. This is a pre-order so make sure you grab yours soon!

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  • Believe In Believe Crewneck

    The whole concept of Believe is what the show is based on. You believe in yourself, in your teammates, in your skills, etc. So yes, we absolutely love this crewneck.

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  • Tough Cookies Sticker

    I absolutely loved this line in the show. And as someone who has about a million stickers on their computer, you bet your bottom dollar that I got this one! 

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  • Futbol is Life

    Dani Rojas is a deep, but simple man. And “futbol is life!”

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  • Biscuits with the Boss Tee

    You can’t go wrong with Biscuits with the Boss. I loved this whole moment between Ted and Rebecca in season one. It’s where we started to see a different side of her character and just how great Ted is at pulling out the best in people.

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  • Lasso Kent Faux Campaign Tee

    I love the faux campaign t-shirt trend that’s been going around for a few years now. This one featuring two of my favorite characters was of course a Must Have! It comes in four different colors as well as a plethora of sizes! 

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  • Believe Dartboard

    I had to round off this list with easily my favorite moment in the entirety of the show. The dart scene between Ted and Rebecca’s horrible ex-husband Rupert is so profound. It gives you more of Ted’s backstory, which comes into play a lot in season two. “Be curious, not judgmental.” Ted quotes this as part of his story to Rupert where he ends up beating Rupert in darts. I’m not saying I’m good at darts, but this would be a great item for any major fan. 

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  • Roy Kent Funko Pop (Pre-Order)

    He’s here, here’s there, he’s… well you know the saying! Roy Kent is easily one of my favorite characters and for all you Funko Pop collectors, this is one you don’t want to miss out on.

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I’m really excited about this new season, even though I’m sad the show is most likely ending. Ted Lasso brings an uplifting, underdog story to life that we all love hearing. I can’t wait to see what this third season has in store for us. We hope this list of Ted Lasso merchandise helps you find some great new items to make you feel like the super fan we know you are. 

Please note that items are in stock and prices are accurate at the time we published this list. Have an idea for a fun theme for a gift idea list you’d like us to create?  Drop us a line at [email protected].  

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